This field guide features nine of the most important challenges you face in creating sustaining value through innovation. We address each of these challenges in an end-to-end fashion, helping you to take action. Whether you seek a specific solution, such as de-risking a promising but new-to-the-industry business concept, or you have an ambition to make innovation an enterprise-wide capability, The Guide speaks to actionable techniques to address.

Peter Skarzynski

Peter advises large, global organizations and their leaders on growth strategy, leadership, and organizational change. He has led strategy and growth efforts for clients in Asia, Europe, and the Americas. A frequent corporate and conference speaker, he is lead author of Innovation to the Core and has written thought pieces for The Wall Street Journal, CEO Magazine, and The Drucker Foundation. Learn more

David Crosswhite

David advises senior leadership within large global organizations regarding their most significant growth challenges. For over twenty years he has guided Global 1000 organizations in their implementation of growth and innovation strategies. His work has been highlighted in several books and Harvard Business School Cases, which are taught in leading MBA programs across the country. Learn more